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March 06, 2019

Keeping Up With the Competition: How Tech Trends Affect Construction Industries

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These days, the impact of rampant technology advancements isn’t limited to the usefulness of a software tool or the versatility of a hybrid vehicle. The impact can affect a company’s culture, along with its ability to attract young talent.

It can serve as a test-bed for new applications that have far-reaching impacts on areas of the company with implications beyond its immediate usefulness. Just keeping up isn’t enough – construction companies are expected by new workers to make big leaps.

As an industry, construction companies learn from the past, whether it’s reviewing why a project had excessive change orders, or how a green building exceeded performance expectations. But as the country’s infrastructure continues to crumble and Band-Aid fixes are the norm, Millennials aren’t satisfied with looking backwards. They want to work for companies focused on changing an industry for the better, and making technology investments that produce results felt for generations to come.

While it may sometimes feel like technology investments are solely a matter of keeping up with the competition, the impacts can be far greater than that.

Creating Change that Lasts

It’s not hard to see how complicated this balancing act of making sweeping changes while being careful not to upset the apple cart can confound construction businesses. If you want to avoid risk, most experts recommend not spending wantonly on technology purchases; however, if attracting a next-generation workforce is your goal, you may feel inclined to push the envelope as it relates to tech investment.

A great example of how this plays out every day is the rapid migration to electric and driver-less vehicles. This is a turning point in our country’s history, but we still don’t have roads that can handle autonomous traffic. Does this mean we’ll never have driver-less cars? Certainly not, but it shows we have a long way to go before society is changed forever, and that introducing change does not stop at simply changing the appliance.

In the day-to-day activities of a jobsite, a manager may check off any number of project management-related tasks that are needed for their team to succeed. But what if that same project manager had access to mobile field solutions that helped his or her other jobs stay on track, or keep a property owner satisfied, by being able to quickly and remotely route service specialists to other jobsites? Or a business development specialist with access to a cutting-edge business intelligence application or customer relationship tools that help them identify new markets or customer opportunities?

Like the driver-less car, we can give construction professionals a laptop and a mobile device. But are we building the highway they need to take their career to the next level, one where they can inspire change that affects the entire company – or an industry?

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Building for the Next Generation

Construction management firms look at projects as buildings that need to last 50, 75, 100 years or more. The engineering behind built structures is rarely a short-term fix: project teams see the finished product as a testament to their abilities and vision for the future. Similarly, IT leaders within construction organizations need to realize that their impact is more than just another technology purchase, as it will affect how the company attracts young talent and wins new business in an increasingly competitive marketplace.

We can help solve this riddle – together. To explore which construction software solution is the best fit your business, contact us today for a free software demonstration at your office.


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